What does restaurant SEO include?

Google Business Profile (hours, menu, photos, attributes), a mobile-friendly site with clear booking or call CTAs, reviews, and local search pages where they help.

How is this different from café SEO?

Same foundations — Maps and conversion — but restaurants lean harder on menus, reservations, evening demand, and often richer loyalty programmes.

Can loyalty help after guests find us?

Yes. SEO wins the discovery; loyalty and QR codes win the return visit. See the loyalty schemes guide and free QR generator.

Do you work with pubs and hospitality further afield?

Yes — including hospitality sites outside Swansea. The principles travel; your proof and offers stay local to your dining room.

SEO for restaurants in Swansea

Get found for dinner, lunch, and ‘near me’ searches — then turn first-time guests into regulars.

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01 · The problem

Hungry guests compare three listings in ten seconds

They check Maps: photos, rating, hours, whether they can book. If your menu PDF is three years old or your site fights mobile users, they book the place that looks ready tonight.

Profile looks abandoned

No recent photos, wrong hours, thin description — guests assume you are closed or careless.

Booking path is unclear

Five competing CTAs: Instagram, Deliveroo, phone, email, and a buried reserve button.

No plan for regulars

You spend to win the first visit then hope word of mouth does the rest.

02 · Visibility then loyalty

Get found — then earn the second booking

1

Win the map pack decision

Categories, attributes, menus, photos, and posts via GBP optimisation. Pair with Google reviews habits that do not feel fake.
2

A site built for covers

Menus, times, booking or call — mobile-first. I have built hospitality sites (including pubs further afield) where local pages and clear CTAs do the heavy lifting.
3

Loyalty and rewards

Once Google sends the guest, keep them: stamp cards, members’ nights, or QR join pages. Start with loyalty schemes, QR codes and repeat customers and create codes with the free QR code generator.