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1. A clear statement of what you do What you offer, who you help, and where you operate — obvious in seconds.
2. A clear service area Honest coverage that matches your Google Business Profile.
3. A dedicated page for each core service Important services get their own useful pages.
4. A strong page title and H1 Clear titles and headings that describe the subject.
5. A clear mobile experience Easy to read, navigate and contact on a phone.
6. A visible phone, contact or WhatsApp action One obvious next step — not five competing buttons.
7. Trust signals and genuine reviews Real proof that helps people choose you.
8. Real photographs where appropriate Team, premises, work — not generic stock.
9. Useful, specific service copy Answers the questions customers actually ask.
10. Fast-loading pages Homepage, services and contact work quickly.
11. Secure HTTPS Site loads on https:// with a valid certificate.
12. An aligned Google Business Profile Name, address, phone, hours and services match.
13. Clear internal links Related pages link with descriptive anchor text.
14. Analytics and conversion tracking You can see visits, form submits and key clicks.
15. A plan for ongoing SEO and content You improve pages over time — not once and forget.